Marketing Plans  
Competitive Research 
Marketing Communications 


John Catalano
Global Business Action Leader

Clients use me for business planning, marketing focus, branding, acquisitions, global sales and sourcing, tactical aspects of marketing plans and to oursource research and writing.  

Engage me to design and implement global product development, marketing and branding campaigns. Always time and budget driven, I will offer you innovative, executable actions with commanding personalized service.

Here's what I will do for you:

  • Analyze your customer, product and asset mix
  • Establish/re-vitalize your brand
  • Design viral, social and marketing plans
  • Write web content, press releases, media advisories, newsletters, presentations and direct mail
  • Conduct competitive market research, including sourcing
  • Product design and marketing
  • Acquisitions

My education focus was on Diffusion of Innovation theory, (innovators, early adopters, early majority, late, laggards.) That laid the groundwork for my focus in Influence the Influencers, and is what I follow today. Wikipedia has a good introduction to diffusion theory here.

People have engaged me to advise them in areas such as:

  • Company and product mix turn-arounds
  • Identify global opportunities
  • Leadership development
  • Market research
  • Design and product training materilas and product manuals
  • Developing marketing plans
  • Software company branding
  • Global sourcing, marketing and exporting
  • Product development and management
  • Writing articles and press releases
  • Customer, product and marketing mix analysis


About John Catalano

business planning market and product mangement employes international trae homeArticles Contact Articles Team Planning Marketing International About Homeinternational trade